Help Net Security – by Sam Rehman and Boris Khazin
In today’s mobile app landscape, providing customers with the most tailored and personal experience possible is essential to edging out competitors. But creating such a custom-made experience requires collecting personal data – and when considering the criticism massive tech companies are garnering for their misuse of sensitive information – mobile app developers must prioritize data privacy and compliance.
Furthermore, the consequences of data breaches – including financial losses, operational downtime and reputational damage – continue to grow in severity. Financial damages (as fines) are potentially heavy burdens. And while a damaged reputation cannot be measured exactly, the possibility of losing customers due to suboptimal data security could result in the company’s ruin.
A user’s personal data can be anything from their user name and email address to their telephone name and physical address. Less obvious forms of sensitive data include IP addresses, log data and any information gathered through cookies, as well as users’ biometric data.
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