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COVID-19 no Longer Leads Consumer Concerns – But It Does Remain

The Drum

EPAM’s latest study shows Covid-19 is being replaced by a new set of challenges for consumer-facing brands. Juliana Pedroso, associate marketing manager, EMEA at EPAM, considers how marketers can work around these.

Consumers Unmasked, EPAM Continuum’s 18-month study of consumer attitudes and actions, was developed to understand the unprecedented behaviors surrounding the Covid-19 pandemic. Now in its third stage, the study goes beyond the pandemic to understand ongoing changes in behaviors.

The latest report reveals that Covid-19 has mostly retreated from consumers’ lives, perhaps quicker than we might have expected. While it is no longer the dominant factor, its legacy remains and contributes to a new set of consumer challenges. How should brands respond?

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