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Where Banks Get Customers Wrong: Branches & Unbundling

The Financial Brand – by Garret Reich

More consumers say they have visited a branch in the past year and more of them are happy with their financial institution.

That’s comparing the latest results from a massive consumer survey with the results from a year earlier.

This third annual survey — which Opinium Research conducted on behalf of the consulting and software design company EPAM Systems — compiled responses from 28,000 people in eight countries, including 5,000 people in the United States.

The results offered some much-needed good news for the banking industry, with 82% of people saying they were satisfied with their financial institutions in 2022, up from 79% in 2021.

Read the full article here.

Access the Consumer Banking Report 2022 here.