EPAM Global Loyalty Report Reveals Key Consumer Trends: Personalization, Rewards, and AI Drive Engagement
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EPAM Global Loyalty Report Reveals Key Consumer Trends: Personalization, Rewards, and AI Drive Engagement
EPAM’s Consumer Loyalty Research: Global Insights analyzes responses from 10,000 consumers across eight global regions to uncover what drives loyalty today.
Only 20% of consumers actively use more than three loyalty programs, proving most programs struggle to stay relevant. This report identifies the features, channels and strategies that keep customers engaged.
“Strong customer loyalty is a recognized competitive advantage. Research shows that brands invest on average one-third of their total marketing budgets in loyalty programs. To stay ahead, leading brands are continually focused on the trends they need to consider. They must adapt to consumer expectations and competitor moves,” said Andrew Doyle, Managing Principal & Global Head of Loyalty, Promotions & Growth, EPAM.
“Trends like hyper-personalization, real-time engagement and context-driven rewards are much discussed. But which of these do consumers truly desire and which can be adopted at scale? And how does this vary by market? We conducted a research study to answer these questions, with 10,000 consumers globally and market-specific results.”
Read the full article here.
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