Global Consumer Loyalty Research: eBook Series
CATEGORY
To create impactful loyalty programs, understanding your audience is essential. That’s why we conducted a global survey with 10,000 consumers to uncover key insights into behaviors and preferences when interacting with loyalty programs.
This research explores consumers' motivations to join and engage with loyalty programs. We considered the topics of personalized offers, preferred channels and how AI is driving interest and innovation in this space.
Featuring contributions from Forrester, Antavo and top industry experts from EPAM, this eBook series provides critical data and insights to shape your loyalty initiatives.
Key Findings
70%
Say that discounts and rewards are their main motivations to join a program
93%
Say that customization is their favorite feature
Multi-partner and grocery programs dominate
59%
Uses mobile apps as their preferred channel
56%
Say AI would impact their interest in loyalty programs
43%
Mention grocery retail programs as their favorite
Payback program dominates
67%
Say mobile app is the preferred channel
93%
Say they are missing information in their loyalty programs
71%
Actively use 1-3 Loyalty Programs
Carrefour and Leclerc programs dominate
71%
Would rather shop with brands that let them share the loyalty accounts
81%
Would rather shop with brands that let them pick how they earn rewards
49%
Desire no expiration of points
PC Optimum and Amazon Prime programs dominate
74%
Actively use between 1-3 loyalty programs
75%
Say that discounts and rewards are their main motivation to join a program
88%
Affirm scan receipts to obtain a reward worth it
Tesco Clubcard program dominates
45%
Value different ways to earn points as their favourite feature
81%
Affirm AI would impact their interest in loyalty programs
96%
Say customization is their favorite feature
Amazon Prime program dominates
70%
Say mobile app is their preferred channel
73%
Would rather shop with brands that let them customize rewards
82%
Find easy to scan or enter a code to register the purchase
Bol and Albert Heijn programs dominate
91%
Lack information about their loyalty programs
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