Consumer Loyalty eBook: Middle East

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“In the Middle East, the popularity of platforms like Amazon Prime and Noon highlights the growing consumer demand for loyalty programs offering multi-product, multi-partner benefits. The absence of a dominant sector points to the strong potential for comprehensive loyalty programs that deliver cross-sector advantages. Equally compelling is the region’s enthusiasm for AI-driven solutions, with 81% of respondents revealing that AI integration would positively influence their interest in loyalty programs.”

• Jason Harman
  Head of Middle East, EPAM — Dubai, UAE

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“Brand loyalty will decline 25%, but usage of loyalty programs will increase. Price sensitivity and high prices loom on consumers’ horizons. Price sensitivity breeds brand switching — Forrester finds that a top-five reason why US, UK, and Australia online adults try a new brand is that it is “cheaper than buying from other brands. In 2025, expect consumers to be less loyal to brands in general but more committed to brands that assure them value without the hassle of the haggle.”

Predictions 2025: Consumers
22 October 2024, Forrester

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“Antavo's research with program owners shows only 37% currently use AI, mainly for customer support and reporting, with agencies adopting it more than in-house teams. We predict AI will grow in loyalty programs, integrating data from various platforms and automating personalized rewards based on customer preferences. AI Agents will also assist in generating reward ideas and managing budgets for tailored experiences.”

Zsuzsa Kecsmar
Chief Strategy Officer, Antavo