Mars & EPAM Receive 2025 Acquia Engage Excellence Award for Mars.com Platform Redesign

Mars & EPAM Receive 2025 Acquia Engage Excellence Award for Mars.com Platform Redesign

Award recognizes the development of an exceptional digital experience on Mars.com that reaches across geographies and digital touchpoints to solve complex business challenges and market demands

EPAM and Mars win the 2025 Acquia Engage Honorable Excellence Award for their work on the Mars.com platform.

The Acquia Engage Awards recognize exceptional digital experiences created using the Acquia Open Digital Experience Platform and celebrate the achievements of Acquia’s customers and partners.

“Mars.com is a critical asset that brings together our diverse brands and businesses,” said Melissa Martellotti, Senior Director, Digital and Social Media Communications, Corporate Affairs Global at Mars.  “This first-of-its-kind transformation was a pivotal step in strengthening the Mars brand and how we engage with audiences globally. From ideation to delivery, our Associates—alongside partners Acquia, EPAM, Weber Shandwick and EssenceMediacom—took initiative to unify our digital presence on Mars.com into a dynamic, scalable platform.”

“This recognition is a testament to the passion and collaboration that went into creating a seamless experience that truly reflects who we are. We’re honored to receive this award and energized by the impact it’s already driving,” said Martellotti.

“We’re proud to have partnered with Mars and Acquia on a truly transformative initiative that brought together multiple regional websites into one consistent and compelling digital customer experience,” said Seth Gregory, Director, Global Head of Acquia and Drupal Competency, EPAM. “Winning this award recognizes EPAM’s expertise in leveraging Acquia’s technologies to make this transformation possible, helping Mars tell its story with a unified way, while supercharging global content, streamlining governance and maintaining branding consistency.”

To unify more than 30 regional websites under a consistent visual brand identity and customer experience, Mars partnered with EPAM, along with Weber Shandwick for digital strategy, design, UX and content and EssenceMediacom for SEO strategy, to comprehensively transform its corporate web platform.

Powered by Acquia’s technologies, EPAM consolidated 34 legacy sites into a single, scalable digital platform built on the Acquia Site Studio low-code framework. The revamped web presence enables Mars to deliver a seamless, multilingual web experience across various geographies, while also driving measurable operational benefits, including a 70% reduction in component library complexity, a 3.5x improvement in average response time, a 20% increase in global site visitors and a 10% boost in organic traffic.

This year’s competition received 77 entries from various industries and regions, spanning six categories. A panel of respected digital experts evaluated each submission based on functionality, integration, performance, results, user experience and other key criteria.

“Congratulations to EPAM Systems on this well-deserved award. The Acquia Engage Award winners are recognized for their outstanding digital accomplishments,” said Jennifer Griffin Smith, Chief Market Officer of Acquia. “We are proud to support and partner with our customers as they drive meaningful impact for their teams and businesses using Acquia solutions. We’re excited to celebrate their achievements at Engage Boston.”

Many of this year’s Engage Award winners collaborated with one of more than 800 Acquia partners for specialized development, implementation and integration work, industry expertise, or digital strategy.

As an Acquia partner since 2012 and a Gold Drupal Certified Partner, EPAM has a proven track record of creating enterprise-level digital solutions for leading organizations worldwide with the Acquia platform and Drupal. Together, EPAM and Acquia help customers design, build, and deliver some of the world’s most engaging digital experiences.

Learn more about EPAM’s partnership with Acquia at epam.com/services/partners/acquia.

Read the full award announcement from Acquia at www.acquia.com/newsroom/press-releases/acquia-celebrates-excellence-digital-experiences-2025-engage-award-winners.