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The Intelligence Behind Retail: Technology That Drives and Empowers Human Talent

In the News

CIO EdiWorld – by Rodrigo Rey

The Intelligence Behind Retail: Technology That Drives and Empowers Human Talent

A few years ago, walking through a Distribution Center (CEDIS) meant witnessing the human heartbeat of retail: employees manually checked inventories, adjusted orders and resolved issues based on their knowledge and accumulated experience. It was an intense and dynamic ecosystem, one full of challenges, greater risk of errors, slow processes and high operational costs.

Today, that world has changed. Convenience stores are no longer just simple points of sale, they’ve become intelligent hubs capable of anticipating needs and adapting to the fast pace of consumers. However, this transformation doesn’t take place on the shelves visible to customers, but rather in the logistics backend that ensures we find what we’re looking for at the right moment

Just over a year ago, a prominent convenience store chain in Mexico took a decisive step: modernizing one of its strategic CEDIS to move beyond manual processes and transition toward a more agile and scalable operation. The solution was SMART AMS, a platform powered by artificial intelligence (AI) capable of understanding natural language to automate real-time decision-making.

This approach marked the beginning of a project that went far beyond simply integrating technology. It ventured into previously unexplored territory by rethinking how logistics can generate value and unlock human potential. But the true value here is not the technology itself, it’s its purpose. The project leveraged advanced technology to give people more time and space to contribute what no machine can replace: judgment, creativity, and experience.

In just six weeks, SMART AMS was live, resolving logistics incidents at unprecedented speed. Today, 50% of specialized requests, like rerouting shipments stuck at customs or reallocating stock from slow-moving warehouses to high-demand locations, are handled without human intervention. Response times dropped by 95%, turning hours into minutes. This efficiency gain ensures that fast-moving products, such as new smartphone launches or seasonal items, remain on shelves, while preventing overstock of low-demand goods. The result: customers consistently find what they need, when and where they need it.

Moreover, the implementation led to a 30% reduction in operating costs, benefiting both the company and its workforce, who now spend less time on repetitive tasks and more on high-value activities.

Read the full story here. [opens in Spanish]

Discover how EPAM [NEORIS] helps retailers accelerate growth and agility here.

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