DENSO and EPAM Showcased Next-Generation Indoor Positioning System at NRF 2026
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DENSO and EPAM Showcased Next-Generation Indoor Positioning System at NRF 2026
Mobility supplier exhibiting with software developer EPAM, highlighting how microlocation technology creates new in-store experiences and data insights
DENSO and EPAM recently showcased their groundbreaking collaboration at NRF 2026: Retail’s Big Show. Together, they demonstrated how DENSO’s Indoor Positioning System (IPS), integrated with EPAM’s digital twin and spatial intelligence solutions, is transforming retail environments. This innovative technology enables hyper-accurate, real-time location data, empowering retailers to optimize operations, enhance customer engagement and create seamless omnichannel experiences.
“DENSO’s Indoor Positioning System is redefining what’s possible for retailers by bringing automotive-grade precision and reliability to the indoor environment,” said Wilson Yim, director of North America New Business Development at DENSO. “Our collaboration with EPAM allows us to deliver not just technology, but real business outcomes, helping retailers create smarter, more connected and more personalized experiences for every customer.”
“Joining DENSO at NRF 2026 lets us demonstrate how spatial intelligence and data-driven design can reimagine retail,” said Irina Yurevich, Head of Consumer Services, NA at EPAM. “Together, we’re exploring how we can enable brands to harness real-time location data, create dynamic customer engagement and boost operational efficiency – allowing retail to work better for all.”
At the event, live demonstrations highlighted use cases such as personalized promotions, like location-based offers tailored to individual shoppers, and dynamic retail media activations that delivered real-time, context-aware product recommendations.
Read the press release to learn how DENSO and EPAM showcased their innovative collaboration at NRF 2026, transforming retail with cutting-edge technology, here.
Learn more about EPAM’s participation at NRF 2026 and how we’re shaping the future of retail. Visit our event page for insights and highlights, here.
Discover how EPAM is driving innovation in the retail industry with transformative solutions in digital engagement, customer experience and operational efficiency. epam.com/industries/consumer/retail
