What Manufacturers Can Learn from M&E’s Use of AI
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What Manufacturers Can Learn from M&E’s Use of AI
Leading Media and Entertainment (M&E) brands leverage Artificial Intelligence (AI) to deliver personalized content and experiences that enhance customer engagement. AI is transitioning from experimental to table stakes in this industry as top brands use AI to improve market research, automate routine tasks and individualize content. Netflix, for example, uses AI to provide users with personalized recommendations for movies and shows, with the majority of users discovering new TV shows via the platform’s recommendation system. The M&E industry is at the forefront of AI-led marketing, and manufacturers should take a page out of their playbook.
Typically, most would never associate these two industries together. However, despite the apparent differences, companies within both sectors share many of the same goals—namely, growing their customer base and generating revenue. Both industries also rely on marketing efforts to accomplish these two objectives. While M&E companies are B2C/B2B and manufacturing B2B focused, customers in these sectors crave personalized content and experiences that speak directly to their needs, preferences and challenges. AI-led marketing, like with M&E, can be the difference maker for manufacturers.
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