AI in Marketing Awards 2026: The Protagonists of AI-Powered Marketing in Greece

AI in Marketing Awards 2026: The Protagonists of AI-Powered Marketing in Greece

Boussias Events held its inaugural AI in Marketing Awards ceremony on Thursday, April 23, at the Anais Club in Athens, Greece. The event brought together top executives from marketing, technology and the broader business ecosystem to recognize projects that leveraged AI to create value, enhance customer experiences and redefine how marketing strategies are designed and implemented.

This year's winners were selected for their pioneering use of Generative AI in storytelling and content production, the development of AI-driven performance strategies with measurable results, the creation of innovative tools that redefine the MarTech landscape and the shaping of organizational cultures that integrate AI with strategic thinking, creativity and business insight.

The AI ​​in Marketing Awards are another example of how AI has now moved from the experimentation stage to the phase of substantial business implementation, demonstrating that AI is not just another tool, but the main driver of transformation in modern marketing for the most innovative organizations.

“The nominations that stood out did not start with a tool - they started with a problem. And they ended up with a measurable result, with high added value. Behind each project were teams that collaborated and innovated, utilizing AI with high expertise and confidence,” said Dimitris Drosos, Jury President and Assistant Professor of Digital Business at the Department of Marketing and Communication of the Athens University of Economics and Business.

EPAM’s awards include:

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Discover how EPAM can take AI from experimentation to sustainable business value for your organization: EPAM | Artificial Intelligence.