How EPAM and Databricks are Turning Business Intelligence into Conversational Intelligence at Scale

How EPAM and Databricks are Turning Business Intelligence into Conversational Intelligence at Scale

Most enterprises have a vast amount of data but struggle to turn it into timely insights. This leads to delayed decisions and information that arrives too late to influence action, as teams remain dependent on manual reporting.

By combining conversational AI with trusted enterprise data, EPAM enables organizations to replace fragmented reporting with governed, real-time intelligence embedded directly into business workflows. Teams can talk to their data and generate AI-driven insights without sacrificing security, control or collaboration. This is powered by a suite of industry accelerators developed by EPAM, built on Databricks Genie and governed through Unity Catalog. These accelerators are tailored to the workflows and data challenges across healthcare and life sciences, marketing, finance, supply chain, retail and consumer goods and travel and hospitality. 

Business teams and non-technical users can ask questions in plain language and receive real-time, data-backed answers, powered by EPAM’s accelerators. The solution uses enterprise context, business semantics and metadata governed through Unity Catalog to help ensure responses are secure, explainable and trustworthy.

• The following accelerators have been developed by EPAM to help businesses answer their most complex questions and turn raw data into a competitive advantage using conversational AI: 
  
• The Revenue Growth Management Intelligence Accelerator shortens decision-making cycles from days to minutes by replacing fragmented data pulls and providing real-time answers about pricing, promotion ROI and trade spend data. This solution is currently used by a global leader in dairy nutrition and a top global biopharmaceutical company to generate governed, citation-backed answers on demand. 
• The Inventory Intelligence Accelerator gives managers timely insights into inventory health, including shortage risks, overstock and expiring products rather than depending on weekly reports. This real-time visibility bridges the gap between detection and action for brands, including one of the world’s largest beauty companies and a global food, snacks and pet care company.
• The Integrated Business Planning Accelerator replaces static presentations and manual data pulls by allowing teams to receive conversational AI-driven insights about demand, supply, financial impact and scenario trade-offs. This accelerator is currently used by a global consumer packaged goods company to make integrated business planning cycles faster, more transparent and decision ready.
• The Marketing Intelligence Accelerator takes raw campaign, consumer and market-research datasets and extracts real-time answers about campaign ROI, consumer sentiment, competitive positioning and more. It has accelerated marketing decision velocity for global enterprises, including a German luxury automotive group and a prominent maintenance product brand.

“By combining our engineering and industry-leading expertise with Databricks Genie and Unity Catalog, enterprises can move beyond AI experimentation and turn fragmented data into governed, conversational intelligence embedded in their workflows,” said Andrew Privorotsky, VP, Data & AI Consulting at EPAM. “Clients who use our accelerators shift from traditional dashboards to trusted, real-time insights that drive faster decision-making across business functions.”

Learn more about how EPAM and Databricks turn complex insights into real, measurable business results here.

Read more about scaling enterprise conversational intelligence here and partner solutions built on Databricks Genie here.