Since the start of the pandemic, over 75% of U.S. consumers have changed shopping behaviors and switched to new brands. Keeping customers loyal in this environment requires a hyper-customized approach to their shopping needs. But to deliver personalized, shoppable, content-driven eCommerce experiences, you need intelligent, agile solutions that can provide a deep, holistic understanding of both new and existing customers. The end result? Better conversion rates and improved customer lifetime value.
Join Alex Dal Canto, Director of Product Marketing, Acquia and Stephanie Stahl, General Manager, Content Marketing Institute and EPAM for an informative look at what it takes to solve today’s pressing digital commerce and data challenges. You’ll find out:
- How to drive real-time personalized commerce experiences with a first-party data strategy
- What a unified data layer is and why it is the critical cog in uniting content, commerce and digital merchandising
- How to optimize your marketing stack for success and where to start your research