In this panel discussion, EPAM and Maui Jim explain how they partnered together to:

• Design a multicloud solution that integrated Salesforce Data Cloud into the company’s marketing and loyalty initiatives
• Create a B2B loyalty foundation that can expand into B2C

With this fast-paced loyalty program in place, Maui Jim can now create personalized customer journeys that deliver the right messages to the right customer segments at the right time, increasing campaign ROI and improving marketer productivity and campaign speed to market.