Over 12 months, the study will give you a deep understanding of shifting consumer motivations. This first stage explores the behavior of EPAM Continuum’s Consumer Council – 71 millennial and Gen-Z consumers in the U.K., the U.S. and Germany – supported by a broader audience of 3,000+ consumers at Stage 2, which provides quantitative insights. Stage 3 and 4 will follow in 2022.
If you’re a leader in marketing, innovation or customer experience, this study is for you. It will help you learn more about evolving consumer needs and interests, and what you need to do to grow along with your customers.