The Payment Construction: How to Build Success in e-Commerce
A simple checkout and payment process with flexible payment types is crucial for e-commerce with changing customer preferences and demands.
In an environment where customers are increasingly demanding a seamless, secure and tailored payment experience, an e-commerce business that offers a specialized payment processes can better connect with its customers’ demands. To best optimize the specialized payment process, e-commerce businesses must ensure the process is well integrated and tailored to the customer journey, target customers, market segment(s), countries and merchants.
This white paper explores the key steps banks can take to gain customer loyalty, accelerate customer acquisition, strengthen top-line growth and profitability, and ultimately make the business more competitive.