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Transforming the Energy Business with a Digital Services Platform & Data Intelligence

Case Study
  • Energy & Utilities

Just like all quickly evolving industries, global energy is faced with the constant demand for more and more complex business intelligence. Today’s energy market requires dynamic, actionable, and real-time data presented in ways that uncover trends and model alternative scenarios across the energy value chain.

Understanding the necessity for dynamic, digital data distribution for their subscribers, Stratas Advisors turned to EPAM to build a new digital platform and redefine its brand. The new brand and data visualization tools provide clients with access to 20+ product lines across channels to explore data and model forecasts by region, timeframe, and energy product.

Key Challenges

  • Repositioning and rebranding of the company
  • Creating a new digital platform that would consolidate multiple disparate websites and expand the richness and comprehensiveness of its offerings
  • Providing an efficient and integrated means of delivering the company’s unique subscription-based products

Solution Highlights

EPAM focused the company’s rebranding around a shift in product strategy, creating an array of real-time dynamic data tools that allows clients to easily manipulate and model subscription-based content. This hands-on data access became the company’s differentiator, providing clients with capabilities using market intelligence beyond just data.

To build upon the newly designed product strategy, the EPAM team engaged in brand and name exploration, logo design, and full visual rebranding to define the new Stratas Advisors name and logo. The product was a new brand that evokes strength, authority, and prestige.

With the new brand and its dynamic data tools configured, Stratas Advisors and EPAM selected Sitecore as the digital platform to support a customer portal for clients to explore and manage their tools and subscriptions. The EPAM team designed and built a single experience to manage the entire customer lifecycle:

  • Modern, user-friendly interface design featuring content-focused navigation across all platforms
  • Single sign-on access to all products and data sources
  • Consolidation of five disparate websites into a single CMS platform
  • Data manipulation and visualization tools for 20+ product line services
  • Structured content services for audience segmentation, personalization, and micro-targeting
  • Designed to expand seamlessly and efficiently as the company brings new product offerings to market

The Results

EPAM’s redesigned brand and data visualization tools allow Stratas Advisors’ clients access to their more than 20 product lines via computer, tablet, or smartphone. Through these visualizations, clients can explore Stratas’ data and model forecasts by region, timeframe, and energy product in a whole new way. Making their subscriptions even more valuable, clients can also interact with regularly updated databases of refinery capacity, biofuels production capacity, and fuel specifications for more than 150 countries.

Technologies Used

  • Sitecore CMS for management of all content objects in HTML, PDF, XLS, XML, and video
  • Integration with Salesforce CRM, Apache Solr Search, Google Analytics, ExactTarget, and MySynerGIS
  • Cloud-hosted architecture

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