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Enhancing Tele2’s Digital Experience with a Customized eCommerce Platform

Tele2 Netherlands, a subsidiary of the Swedish telecom challenger Tele2, wanted to increase customer adoption of its digital channels and move its sales model and workforce to be entirely digital. 

Tele2 turned to technology partner EPAM to help reinvent its business model to drive personalization and optimize user experience and in turn, increase monetization opportunities. 

Key Challenges

Tele2 Netherlands wanted to differentiate itself in the very competitive Dutch market by providing customers a compelling and clear digital experience offering.

The need to significantly simplify the work of customer-facing employees while reducing time-to-market and the cost of digital delivery was a crucial key in its transformation.

The company also needed to reduce the cost-to-sale and cost-to-service simultaneously in order to increase its revenue by upselling and cross-selling personalized products and services that meet evolving customer needs.

Utilizing digital channels provided Tele2 Netherlands the ability to quickly run tests to optimize user experience on its eCommerce portal, and in turn, drive revenue and increase conversion rates.

Solution Highlights

EPAM’s end-to-end product teams provided a solution which included:

  • Design, implementation and support of Tele2’s eCommerce platform 
  • Creation of an API layer to allow cloudification
  • Availability improvement by applying engineering excellence practices 
  • Development of eCommerce features, such as search, product info, subscriptions, bundles and promotions
  • Integration with Tele2’s application landscape, covering 14 business applications and the configuration of new value propositions for competitive consumer offerings
  • Enablement of UI experiments to sales
  • Support of the product release cycle

The Results

  • Reduction of lead time on new features
  • Site traffic increased by 20%, supporting up to 20,000 unique visitors per hour
  • Order volume increased by 15%

The eCommerce platform that was supported by EPAM is a winner of DDMA Dutch CRO Awards 2020 (CRO Audience award).

Technologies used

  • Magento Commerce
  • PHP
  • Nginx
  • ElasticSearch
  • Redis
  • HTML5
  • CSS3
  • Knockout.js
  • jQuery
  • React.js
  • varnish


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