Deliver Smarter, Faster, & More Personalized Retail Experiences
From modernizing complex legacy systems to applying AI for real-time personalization, EPAM and AWS help retail and consumer packaged goods (CPG) brands build agile platforms, optimize operations and unlock the value of data to improve margins and customer loyalty.
Modernize Retail Platforms Without Disrupting the Shopper Journey
Retailers and CPG companies face the challenge of unifying ecommerce, stores, supply chains and partner channels while keeping transactions uninterrupted during transformation. EPAM and AWS modernize commerce, enterprise resource planning (ERP) platforms, and supply chain systems to deliver the agility to launch new channels, support seasonal peaks and manage global SKU complexity with speed and confidence.
Cloud-Native Foundations for Retail
Cloud-Native Foundations for Retail
EPAM and AWS architectures are built to handle the peak traffic, complexity and the integrations required for loyalty, fulfillment and merchandising systems — all while maintaining the security and compliance your brand demands.
Accelerate Migration with AI
Accelerate Migration with AI
Migrating in retail means moving hundreds of interconnected systems without disrupting commerce. EPAM’s AI-powered migration framework and platform maps dependencies across point-of-sale (POS) systems, ecommerce, supply chains and marketing platforms, reducing downtime and protecting customer-facing transactions.
- migVisor™ — Speeds database migration assessments for extensive product catalogs, loyalty databases and high-volume transaction systems, ensuring uninterrupted checkout and inventory updates.
- EPAM PRISM — Analyzes commerce, store and operational systems to identify which workloads to replatform, refactor or retire, accelerating modernization while safeguarding mission-critical services.
Security Frameworks
Security Frameworks
Protecting sensitive shopper data is as vital as delivering seamless experiences. Explore how EPAM’s AWS security capabilities safeguard retail operations end to end, from PCI compliance and identity protection to real-time threat detection and zero-trust operating models.
Operationalize AI Across the Shopper Journey
Retailers are using AI to meet rising consumer expectations for speed, relevance and service. EPAM and AWS provide the platforms and expertise to operationalize AI, helping brands build scalable solutions that power personalized shopping experiences, optimize merchandising and streamline operations.
Operationalize AI with AI/Run
Operationalize AI with AI/Run
Generative AI (GenAI) is driving a new wave of transformation in retail. EPAM’s AI/Run™ platform, integrated with AWS GenAI services such as Amazon Bedrock, enables multidisciplinary teams to create specialized AI agents that automate workflows, accelerate content creation and deliver personalized shopper experiences at scale.
Scale Impactful Campaigns with Media Planner Assistant
Scale Impactful Campaigns with Media Planner Assistant
Retail marketers are under pressure to maximize return on every campaign dollar. EPAM’s Media Planner Assistant, built using AWS generative AI services, helps teams analyze audience data, forecast campaign performance and generate optimized media plans in less time. This improves decision-making, reduces manual effort and enables more personalized and profitable promotions.
Conversational Commerce & Digital Assistants
Conversational Commerce & Digital Assistants
AI shopping agents and GenAI-powered assistants help shoppers find products faster, check availability and get personalized suggestions — reducing cart abandonment and increasing conversion.
Virtual Try-On at Scale
Virtual Try-On at Scale
For apparel, beauty and accessories, our GenAI-powered try-on solution delivers realistic, size-accurate product previews in seconds, cutting returns and improving shopper confidence.
Automated Content Creation
Automated Content Creation
EPAM and AWS AI platforms support rapid generation of product descriptions, marketing assets, and localized content. This allows merchandising teams to refresh campaigns across channels with greater speed and efficiency.
- Turn Retail Data into a Strategic Growth Engine
Retailers generate massive volumes of data from transactions, loyalty programs, supply chain tracking and digital engagement. EPAM and AWS unify these sources into secure, high-performance platforms that drive insights for merchandising, marketing and operations.
Real-Time Inventory & Demand Forecasting
Predict demand shifts and adjust inventory allocation in near-real time to reduce out-of-stocks and overstocks, improve margins and enhance customer satisfaction.
Unified Customer Profiles
Integrate point of sale (POS), ecommerce and marketing data to deliver consistent, personalized experiences across all channels.
Market Responsiveness
Blend operational metrics with market signals to adapt pricing, promotions and product assortments ahead of competitors.
- The Value of Partnership
6,000+
AWS-certified experts
1,500+
AWS customer projects
Proven
success
in retail and CPG
- EPAM is an AWS Premier Tier Services Partner with more than 30 years of engineering excellence and deep domain knowledge in retail and consumer packaged goods.