From optimizing media pipelines to applying artificial intelligence (AI), machine learning (ML) and generative AI (GenAI) for personalized promotions and innovative campaign planning, EPAM works with AWS to help studios, streaming platforms and content providers modernize infrastructure, securely scale and create seamless experiences that attract, retain and monetize audiences.
Modernize Media & Entertainment Platforms for End-to-End Agility
Audiences now expect seamless, high-quality content across devices, from live global events to personalized on-demand streams. With AWS, we can help modernize production, content management and delivery platforms, enabling you to scale securely, launch new formats quickly and support unpredictable demand with confidence.
Cloud-Native Foundations for Media & Entertainment
Cloud-Native Foundations for Media & Entertainment
Our architectures are built to support global streaming events, large-scale libraries and multi-device delivery, with built-in features to protect both viewer experiences and valuable content assets.
Accelerate & Improve Cloud Migration with AI
Accelerate & Improve Cloud Migration with AI
Migrating media workloads means moving complex pipelines, large asset libraries and interconnected systems without downtime. Our AI-powered migration framework and platform, built on AWS, maps dependencies across content management systems (CMS), digital asset management (DAM) systems, over-the-top (OTT) platforms, and analytics environments, reducing risk and ensuring smooth transitions.
- migVisor™ — Accelerates database migration for extensive content catalogs and audience analytics systems, ensuring uninterrupted playback and availability
- EPAM PRISM — Analyzes media workflows and infrastructure to identify which workloads to replatform, refactor or retire, speeding modernization while protecting viewer experiences
Security Frameworks
Security Frameworks
Protecting viewer data and content streams is as vital as delivering seamless entertainment. With AWS, we help safeguard media operations end to end — from rights management and subscriber identity protection to real-time threat detection and zero-trust operating models.
Operationalize AI Across the Content Lifecycle
Media leaders are adopting AI to meet the rising expectations of their audiences for personalized, high-quality content and to streamline production workflows. We work together with AWS to apply AI where it has the most significant impact, from automated content creation to real-time audience insights.
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Hyper-Personalized Advertising with Hypermark
Hyper-Personalized Advertising with Hypermark
Available in AWS Marketplace, EPAM Hypermark uses GenAI to help streaming and media providers create hyper-personalized video promotions at scale. By combining existing content assets with audience data, Hypermark helps reduce churn and increase engagement. GenAI enables the faster creation of tailored promotional content using existing media assets and audience data, allowing platforms to deliver more relevant campaigns and enhance engagement.
Media Planner Assistant
Media Planner Assistant
Built with AWS GenAI services, EPAM’s Media Planner Assistant helps marketing and programming teams plan, forecast and optimize campaigns across channels. By automating research and surfacing recommendations, it accelerates time-to-market and improves decision-making.
Operationalize AI with AI/Run™
Operationalize AI with AI/Run™
EPAM’s AI/Run™ for AWS platform, integrates with AWS generative AI services, such as Amazon Bedrock. It enables teams to design and deploy AI agents for complex workflows, accelerating content creation, automating processes and delivering personalized viewer experiences at scale.
Automated Content Tagging & Metadata Enrichment
Automated Content Tagging & Metadata Enrichment
AI-assisted tagging, transcription and translation enhances discoverability, accelerates content workflows and expands monetization opportunities across streaming and broadcast platforms.
AI-Driven Quality Control & Testing
AI-Driven Quality Control & Testing
AI models detect playback issues, optimize encoding and ensure consistently high-quality viewing experiences across bandwidth conditions and devices — reducing errors and protecting viewer trust.
- Turn Data into a Strategic Growth Engine
From real-time audience analytics to campaign planning and promotional optimization, EPAM works with AWS to unify data into secure, high-performance platforms that drive more innovative programming, marketing, and monetization decisions.
Real-Time Audience Insights
Track engagement across platforms to inform programming schedules, ad targeting, and promotional strategies.
Unified Content Performance Dashboards
Integrate OTT, broadcast, and digital analytics into a single view to identify trends and optimize distribution.
Personalization at Scale
Leverage first-party audience data to tailor recommendations and experiences for millions of viewers simultaneously.
- The Value of Partnership
6,000+
AWS-certified experts
1,500+
AWS customer projects
Proven
success
in media and entertainment
- EPAM is an AWS Premier Tier Services Partner with more than 30 years of engineering excellence and deep domain expertise in media and entertainment.