The modern retail customer now anticipates the elements of in-store shopping experiences – such as personal shoppers and fitting rooms – while purchasing clothing and fashion accessories digitally. However, retail brands often encounter difficulties bringing these sought-after elements to the online shopping experience.

To address this challenge, EPAM has developed Digital Fashion Concierge. Our solution furnishes customers with a personalized shopper, accessible across multiple channels, that provides real-time product suggestions tailored to the customer’s specific fashion interests. Digital Fashion Concierge also enables customers to experiment virtually and create outfits, drawing from their personal order history and product recommendations. By bringing together the capabilities of Salesforce Commerce Cloud and OpenAI, we’ve empowered Digital Fashion Concierge to provide meticulously curated, advanced digital shopping experiences that will help you usher in a new era of retail.