Salesforce Marketing Cloud Personalization Accelerator
EPAM’s Salesforce Marketing Cloud Personalization Accelerator is natively built within Salesforce Marketing Cloud Engagement and helps fast-track email personalization. Without the need for additional licenses, it facilitates the creation of hyper-personalized 1:1 emails on a considerable scale. Equipped with a modular design and an extensive component library, the accelerator allows fully customized, dynamic emails to be created automatically. It also has a supporting Figma design framework for image and content creation, support for multilingual translation and configurable personalization logic that can act on any data point in a customer’s record. Our innovative tool makes it possible to provide content that resonates personally with every customer, driving business value through increased engagement and conversions.
Key Challenges
Modular Design
Multi-lingual Support
Personalization
Responsive Ready
Dark Mode Compatible
Support for Major Email Clients
Clearly Documented
Engagements
We recently deployed Salesforce Marketing Cloud Personalization Accelerator for a large manufacturing direct-to-consumer brand in EMEA, distributing to 2.6 million customers in 35 countries, across 23 language variants, with a total of 550 pieces of personalized content. Due to these efforts, our customer has seen a dramatic increase in marketing operations efficiencies and customer engagement, including uplifts in email open and click-through rates.