Education Technology – by Genna Ash-Brown
A conversation with Dmitry Krasovskiy, PhD, head of education and learning services at EPAM Systems, exploring the sector’s growing appetite for education ‘on-demand.’
Q. How is the traditional B2B model that previously shaped the EdTech market now changing?
The EdTech market is enabling direct-to-consumer models that put the learner at the heart of the education process. Traditional B2B models in education sell directly to universities, instructors, bookstores, or e-commerce providers who then market the materials to students. Learning companies are now optimizing and augmenting their omni-channel marketing and sales to bypass third-party providers and directly target learners.