From eLearning to MELearning: EdTech and the Emerging Market for On-Demand Education Content

Looking at Netflix as an example of a successful subscription model, we have to ask ourselves: do we have a Netflix-like Unicorn in EdTech? And if not, then why? With its engaging and intuitive interface, Netflix continues to take the entertainment market by storm just as it has since it was still sending DVDs to subscribers through the mail, making its model a potential game-changer for a market as essential as education – where the market is undeniably geared to benefit from a host of trends.

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