NAB 2023 MESA Round-Up 

LAS VEGAS — More than 50 MESA members exhibited during NAB. Here’s what a few of them had to share at the show.

Robert Koch, global head of the media and entertainment solution practice for EPAM Systems held court with clients and partners at NAB in a corner meeting suite of the West Hall of the Las Vegas Convention Center, a nod that the software engineering services and digital engineering product design firm doesn’t need a big flashy booth.

“NAB is always interesting for us because we don’t sell a product,” Koch said. No, EPAM’s just repeatedly named a top IT sourcing vendor in international markets, helps nearly 300 Fortune-listed companies refocus their businesses through a digital lens, and generated nearly $5 billion in revenue in fiscal 2022.

The late-2021 acquisition of professional services firm Optiva Media signaled EPAM’s push for a bigger global presence, expanding the company’s presence in Latin America and Western Europe, and Koch touted EPAM’s recent work with Epic Games, with EPAM supplying software engineering, AWS expertise, and big data services to help build an immersive platform for the Fortnite community.

Prior to NAB, EPAM launched an open metaverse for telecommunications providers, debuted a 5G virtual reality experience in Spain, and introduced the world to Vivien, a digital “metahuman” created using a combination of AI-enabled chatbots, motion capture and 3D gaming software. Vivien is intended to enable digital firms to offer remote, life-like interactive customer engagements with a human-like program.

“You can talk to her and she can do just about anything,” Koch said. “We see a real special market for it, a certain ‘wow’ factor.”

On the sports side, EPAM has built a personalized e-commerce offering for a Premiere League team, integrated metadata for a Spanish media company to up their sports delivery game, and created a social virtual reality event for a sporting event with 360-degree viewing.

“The opportunity [with sports] is to use data in new ways that make for interesting experiences that haven’t been done before,” Koch said. “And the tier ones are responding to what they see we’re capable of.”

Find out how you can envision and develop innovative, next-gen digital solutions in the broadcast, media and entertainment industry: https://www.epam.com/industries/telecom-media-and-entertainment

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