Alex van Gestel on the 2025 AI Report: AI is Reshaping Retail into a New Operating Model
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Alex van Gestel on the 2025 AI Report: AI is Reshaping Retail into a New Operating Model
Retail is entering a new era of AI adoption, moving quickly from experimentation and pilots to enterprise-wide deployment. In a recent episode of the 20/Cent Retail Podcast, Vincent Panneels spoke with Alex van Gestel of EPAM about how leading retailers are evolving their strategies to capture the full potential of AI.
Alex highlighted that success depends on building strong data foundations, establishing governance and bringing employees along on the AI journey. He noted that while many organizations began by focusing on cost savings and productivity gains, the conversation is now expanding to consumer engagement, personalization, and even new business models such as retail media.
The discussion also explored how hyper-personalization is becoming a baseline expectation for consumers, with successful examples from a number of retailers showcasing how AI is already shaping customer experiences.
Listen to the full podcast here.
Our 2025 AI Report dives deeper into adoption trends, challenges and opportunities from reimagining business models to optimizing entire value chains across various industry sectors. Read the full report to learn how you can drive growth, efficiency and innovation with AI: epam.com/ai-report-2025
