The EPAM NEORIS Artificial Intelligence Hub (NAIH): Where AI Works Alongside People to Transform Industries

The EPAM NEORIS Artificial Intelligence Hub (NAIH): Where AI Works Alongside People to Transform Industries

Inaugurated in April 2025, the EPAM NEORIS Artificial Intelligence Hub (NAIH), located in Madrid, Spain, was born with the idea of bringing the potential of AI - specifically generative AI - closer to companies from a practical point of view.

“The idea was never to create a showroom,” explains Luis Álvarez Satorre, the company’s general manager in Spain and, for the past three years, president for EMEA. “We wanted a very open and multifunctional space, where artificial intelligence would be an excuse to talk about technology in general, capabilities, and, above all, real-world use cases.”

The NAIH's momentum also coincided with a strategic move. In November 2024, EPAM Systems acquired Neoris, becoming EPAM NEORIS. The multinational company already had a hub in Boston where it organized meetings with clients, so it was natural to use it as a model for creating the Madrid hub.

Since then, Álvarez Satorre admits, the company has evolved “a great deal,” even though after the integration they were “dazzled by the size of a company with more than 60,000 people and a different way of working, much less hierarchical than expected.”

They soon discovered that their technical capabilities were expanding “enormously.” Initially, the use cases focused on improving personal productivity in tasks such as reading emails, drafting documents, interpreting texts, and generating meeting summaries. “That first phase was key to understanding what the technology brings to the table and how it improves daily work,” explains Álvarez Satorre.

The breakthrough came when those capabilities were applied to software development. “The productivity of designers, programmers, and testing professionals has changed dramatically,” says Álvarez Satorre. “We talk about augmented intelligence because AI doesn't replace people, it complements them.”

Although artificial intelligence is the focus of much of the discourse, the NAIH also reflects other priorities: data and governance projects, cloud migration, cybersecurity, application modernization and development of specific solutions for clients and public administrations.

The integration with EPAM, Álvarez Satorre affirms, has strengthened the company's position: “While the market is growing at around 2% or 3%, we have more than doubled that rate.” The ambition for 2026, he adds, is to grow by close to 10%, “with a strategy based on working with fewer clients, but with deeper relationships.”

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Learn more about EPAM Neoris: https://epamneoris.com/home