Digital Trends that Drive Composable Commerce – Part 3
As thought leaders and innovators in the MACH space, EPAM, Acquia and commercetools sat down for a panel discussion about composable commerce. The talk highlighted key considerations for implementing composable commerce as well as how to manage it operationally.
Listen as Acquia’s VP of Marketing and Sales, Jake Athey, explains how organizations can manage product information, why content is still king even in composable commerce and more.
Here are the questions he’s addressing:
- What are some of the lessons you've learned while dealing with the disruption and the new eCommerce demands and challenges over the last several years?
- What are you seeing organizations do to manage product information in their business and commerce?
- What is the role of content in strategic personalization and composable commerce-driven experiences?