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The Resonance Test 66: Taking the True Measure of ESG with Jennifer Howard-Grenville


When we read “ESG Impact Is Hard to Measure—But It’s Not Impossible,” a vibrantly intelligent article by Jennifer Howard-Grenville, the Diageo Professor of Organization Studies at the Cambridge Judge Business School, published in HBR—we knew we had to invite her onto The Resonance Test. And what a guest she was! The conversation Howard-Grenville conducted with Elaina Shekhter, EPAM’s Chief Marketing and Strategy Officer and SVP, was deep and nuanced. Any person who cares about making a real commitment to ESG should put aside 41:23 to hear the conversation between these two leaders on this essential subject.