73k Tonnes: The Move Towards Paperless & Reimagining the Digital Footprint of Retailers Across the DACH Region
In July of 2023, one of Europe’s largest retailers announced it was discontinuing its paper flyers featuring promotional offers. The organization indicated that a key driver in the decision was a reduction in its carbon footprint, which included over 73,000 tonnes of paper annually.
As a step towards greater levels of sustainability, this plan highlighted both the opportunities and challenges around the digitization of the retail sector.
Listen to leading experts from EPAM and Sitecore as they weigh in on the challenges and opportunities that digital transformation is presenting to the industry, including:
- The challenges surrounding changing customers’ shopping habits
- Building a digital ecosystem and how retailers should approach the digital customer experience
- How to build an omnichannel digital content strategy that maintains brand cohesion
- Key drivers and benefits of increasing your digital footprint
Watch the webinar recording for more!