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Blend Space: Study Examines the Potential Solution to Fragmented Retail Experiences

Total Retail – by Buck Sleeper

Retail was derailed by the 2020 global pandemic, but there were already pressures facing it from e-commerce and direct-to-consumer business models before we went into lockdown. Today, the brick-and-mortar store has become a hybrid, part showroom, part neighbor, part shipping center. No longer is the physical store the final destination for shoppers; instead, it's just the most tangible node in a network of connected brand moments.

Addressing the current state of shopping, EPAM Continuum recently released a report on the concept of “Blend Space,” an approach intended to create more resilient retail operations and experiences. The report explains how experiential flow and physical-digital touchpoints can accommodate a range of needs and shopping modes. Blend Space recognizes that a viable shopping experience must be as malleable as those it serves and creates more intuitive relationships between customer and brand.

To read the full article, click here: Blend Space: Study Examines the Potential Solution to Fragmented Retail Experiences (mytotalretail.com)

To read EPAM’s report on Blend Space, click here.

To watch our webinar on Blend Space, click here.