Dan Smythe, vice president of retail and hospitality at EPAM Continuum, an influential technology and business strategy consultancy, discusses the findings of the Consumers Unmasked 2 survey, which examined changing spending habits and sustainability preferences during the pandemic. He reports that people are actively considering companies’ environmental and social impacts when making purchasing decisions. For example, 46% of survey respondents said they buy sustainable products when the choice is available. Respondents also showed growing sophistication about corporate sustainability and social performance. Listen to a discussion of last year’s survey results to hear how consumer concerns are changing.
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