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The Metaverse as a Piece of Brands' Consumer Engagement Puzzle

Consumer Goods Technology – by Erica Moreti 

Whenever a new trend is gaining traction and making headlines, the public generally tends to be skeptical — the metaverse is no exception. However, consumers may be more open to the idea of the metaverse or perhaps a hybridized version of it. According to Consumers Unmasked, a research report from EPAM Continuum, people are ready to take a chance on new experiences.

The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experience.

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