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How Retail Brands Can Actually Be Successful in the Metaverse

Marketing Magazine – by Erica Moreti

For the metaverse to be more than a gimmick, retailers will need to get creative and harness the power of communities and creators.

After COVID-19 necessitated shopping practices to change, people are more willing to try something new. For retail brands, this moment is a chance to experiment with the metaverse. Not merely as a gimmick, but a real opportunity to enrich the customer experience. Like the behaviors of the modern consumer, the metaverse is transforming. It’s opening new avenues for additional profits and brand enhancement beyond the physical retail store. As the metaverse continues to evolve rapidly, it’s critical that retailers establish a strategy, outline an audience and build communities that enable creators. 

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