Total Retail – by Erica Moreti
While unusual to many consumers, the Metaverse Fashion Week, known as Decentraland, offered a glimpse into the future. For retail, the metaverse presents the optimal middle ground between the ease and convenience of online shopping and the immersive and tangible enjoyment of physical shopping. The metaverse can be seen as a third layer, a new market or a new channel that could be integrated with exiting physical and digital ones.
As complex as the metaverse seems, it provides a unique opportunity for retailers and brand marketers to invest in a creators' economy and transition from a corporate mindset to communities combing the real world with the digital.
To read the full article, click here: https://www.mytotalretail.com/article/what-should-retail-look-like-in-the-metaverse/
Learn more about the metaverse here: https://www.epam.com/insights/blogs/into-the-metaverse