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Navigating The Future For Retailers: Staying Relevant Through Web 3.0, Emerging Digital Marketing Trends And The Climate Crisis

MarTech Series

Looking into 2022 and beyond: Thoughts on Navigating the Diverging Futures of Blended Retail

In the past two years, few industries have undergone as much disruption as retail. The onset of a global pandemic has led to the rapid adoption of hybrid shopping behaviors, and retailers must prepare for even more challenges on the horizon. Namely, they must safeguard themselves from the inevitable transition from Web 2.0 to Web 3.0. Moreover, the way consumers and retailers interact is about to change as data is decentralized and made more transparent. To be relevant in the future, they must discover their role in connecting with consumers in this new era, adapting their strategies, organizations and ways of working as a result.

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