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Commerce Needs Curated Content — And a Content Platform

In the News

Contentful – by Uday Lakkoju

Commerce Needs Curated Content — And a Content Platform

The concept of customer satisfaction has been around since the 40s, where car dealerships launched progressive marketing efforts by sending out customer surveys in the 60s.

Fast-forward to the influx of Amazon reviews in the 90s, and the proliferation of customer engagement on social media and other digital channels, all of which has made the opinions of consumers difficult to ignore and impossible to hide.

Successful companies know that the key to longevity is adopting business strategies and technologies that prioritize and extend customer satisfaction. A key to doing this is through curated content and a content platform.

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