The Quest for a New Framework: Life Sciences Sector

EPAM and Adobe led a series of executive roundtables focusing on patient marketing and overall digital strategy. The roundtables sparked thought-provoking conversations among attendees from global brands—including Pfizer, Medtronic, Novartis, Roche, Walgreens and Kite Pharma—who shared how the latest phases of digital transformation are impacting the industry.

In this eBook, you will learn key information shared during the executive roundtables, including:

• What leaders in the life sciences sector had to say about digital transformation
• The variety of strategies executives have used to find success in the digital-first era
• Vital information on personalization