As a leader in life and health insurance, AmeriLife is constantly looking to push the boundaries of technology to serve its clients better than anyone else. So when the company envisioned a new direct-to-consumer business sales model, it was no surprise that they needed a best-of-breed approach. EPAM worked with AmeriLife’s team to seamlessly orchestrate its tech ecosystem, which was anchored by Salesforce Sales Cloud. Together, the partners designed and implemented an end-to-end tech stack that improved the lead generation and conversion process while providing an engaging customer experience for sales agents. In just seven months, and in advance of the busiest time of year for insurers, AmeriLife and EPAM delivered a scalable digital solution that fully supports its direct-to-consumer strategic vision.
Reimagining the Direct-to-Consumer Model for AmeriLife
Project Snapshot
10-WEEK DISCOVERY PHASE
included joint application design stakeholder workshops, current state process mapping, backlog creation and prioritization, and backlog sizing and estimation
12-WEEK BUILD PHASE
to deliver the agreed-upon scope, including third-party integrations with NICE inContact, Blueshift and SunFire
4-WEEK REGRESSION
& UAT PHASE
dedicated to quality assurance, training and user adoption of the solution
6-WEEK HYPERCARE PHASE
dedicated to stabilization and system adjustments to support business readiness for the annual enrollment period
Impact to Date
35%
IMPROVEMENT IN
CONVERSION RATES DUE
TO LEAD PRIORITIZATION
25%
INCREASE
IN SALES
Hear from AMERILIFE
“Not only did EPAM have the deep understanding of Salesforce and Mulesoft capabilities, but its proven engineering expertise in development was critical to the success of the project. We are proud to call them a partner in helping us make our DTC program a success.”
Interested in learning more about EPAM’s experience in the
insurance industry or Salesforce practice?