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Digital du Jour

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Modern Restaurant Management – by Buck Sleeper

Digital du Jour

Menus are shifting quickly to digital screens, promising operational efficiency and a consistent brand experience from dine-in to drive-thru. Physical menus are a trial to maintain: They need to show multiple day parts, they may not reflect what’s actually available in the kitchen, and they can be impossible to coordinate across more than a few locations. While there are clear benefits to an all-digital menu system, to get the most out them, you must first take a step back to re-examine what your menu means to you.

Your menu: Part love letter, part manifesto, instructions for use and a bill of goods, all rolled into one. No other artifact in your restaurant is more capable of setting the tone or telling your story.

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